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beat was the only national charity dealing with eating disorders which affect an estimated one million people in the UK. Approximately 20% of those seriously affected die as a result of these disorders. The impetus for our involvement was to enable beat to re-position itself in terms of its brand. Re-positioning the organisation would help it to achieve earlier prevention and intervention by connecting more successfully with young people. beat would be able to improve its overall effectiveness by raising its profile with its target audience.
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To be the first point of contact for a young person whose life is dominated by fear of food by:
- Raising public awareness and building the ability to influence, lobby and educate
- Educating young people on the dangers of extreme dieting by raising awareness of eating disorders in schools and improving the provision of specialist training and clinics. The objective over the five year period 2007-2012 is to increase their reach of people affected by eating disorders from 5% to 20%.
Key achievements to date |
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- New beat brand launched publicly in February 07, with reaction to the new brand being overwhelmingly positive
- 9% annual growth rate achieved in income, from £0.62m to £0.8m
- 13% average annual growth rate achieved in people helped and 27% growth achieved in 2006/07 alone, due to strong publicity around the launch of the new communications platform
- Strong growth in individual support users to date in 2007/08
- Restructuring of earned income activities and launch of new subscription service
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1.1m people in the UK suffer from eating disorders, 20% of those seriously affected die
beat is the only national charity that works to prevent eating disorders, support those affected and ultimately save their lives
beat has achieved an average annual growth rate in people helped of 13% since partnering with Impetus
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