beat is the UK's leading charity dealing with eating disorders, which affect more than one million people in the UK. Approximately 20% of those seriously affected die as a result of these disorders. beat helps people beat eating disorders by campaigning for greater awareness and better services, and by giving people with eating disorders the help and support they need.
Impetus support package:
Impetus investment period: 2004 - 2009
Total funding: £335,000
Value of expertise: £358,000
beat "exited" the Impetus portfolio in
2009.
Read a review of the
investment.
Background to the investment:
The impetus for our involvement was to enable beat to re-position itself in terms of its brand as this would help it to achieve earlier prevention and intervention by connecting more successfully with young people. We also aimed to help beat improve its overall effectiveness by raising its profile with its target audience.
Focus of Impetus expertise 2010/11:
- Financial reporting systems; training business plan; appointment of new chair
- Re-branding; introduction of balanced scorecard
- Review of self help network; review of training activity
- Review of earned income potential; business planning; trustee skills review.
Read Daire Taylor's experience of working on a specialist project for beat.
Key achievements 2010/11:
- The new beat brand was launched, increasing the organisation's profile
- beat's training services were restructured, leading to growth in income and better margins
- beat won the GlaxoSmithKline IMPACT award, receiving both an unrestricted donation and free training for two staff members.
Find out more about beat
| Year prior to Impetus investment 2003/04 |
Latest year end draft 2009/10 |
|
| Income (in millions) | £0.62 | £1.20 |
| Individual support users | 16,400 | 74,986 |
| Professional users | 700 | 5,286 |
| Unique web users | 178,000 | 321,230 |
beat is part of the Impetus Economic Disadvantage Portfolio.
People often have a negative concept of what management consultants do - so it was lovely to be told [by the Impetus charity]: "I wasn't expecting you to be so helpful!"
Bob Harris, Worshipful Company of Management Consultants
Impetus pro bono expert