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Street League uses football to engage and motivate homeless and other disadvantaged people. Beyond engagement, it seeks to develop its players to build their confidence, improve their health, extend their social networks and develop their skills, with the ultimate aim of progressing them into further education, training and/or employment.

Read how Street League has helped Joe, who was previously unemployed, develop the skills he needs to pursue a career.

Impetus support package:

Impetus investment period: 2009 - 2013
Grant funding: £515,000
Pro bono services donated: £663,000               Investment management value: £142k
Total funding package to date: £1.3m

Impetus has invested in Street League as part of the Impetus for London Initiative.

Background to the investment:

The impetus for our involvement is that Street League has a unique delivery model that succeeds not only in reaching out and engaging a group of individuals who are traditionally very hard to engage with but has a track record in progressing those people beyond this stage, developing their skills and building up their ability to re-access mainstream education and even the employment market. The successful replication of the London operation in Glasgow demonstrates the scalability of the model and the potential for further expansion.

Focus of Impetus expertise 2010/11:

  • Support for recruitment of the Chair and other trustees
  • Mentoring for CEO and National Business Development Director
  • Development of the specification for financial software update and support for the subsequent tendering and implementation process
  • Support for the design and implementation of a CRM system
  • Diversification of income generation and cash flow management
  • Execution of a Social Return on Investment study accredited by the SROI Network.

Key achievements 2010/11:

  • Streamlining of service delivery, which has helped to improve both outcomes and cost per outcome
  • Implementation of a new monitoring and evaluation system that will track all successful education, employment and training (EET) outcomes. As Street League refines its operating model, it expects EET outcomes to increase relative to participant numbers
  • Successful reorganisation of the management structure, including the creation of a Director of Income Generation post
  • Raising funds to open a new centre in Manchester in 2011/12
  • Reinforcement of the Board including appointment of a new Chair
  • Reselected as the FA Charity of the Year for the second year in a row
  • Chosen as one of 10 Downing Street's first two official Social Action Partners
  • Footballer Cesc Fabregas recruited as a Street League Ambassador. 

Find out more about Street League

 


Quotation marks

I decided to support Impetus because I want to get the most for my money. The charities they select will have a high potential to make a difference and with support from Impetus they increase their chances of being real winners.

Ian Armitage
HgCapital, Impetus donor

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