In 2009 we launched the 'Impetus for London Initiative' to help tackle poverty in greater London. Deutsche Bank is the initial investor in this new venture philanthropy initiative, which heralds a more strategic approach to corporate funding by focusing support on longer-term capacity building activity, rather than new projects that often result in fragmentation.
The Impetus for London Initiative, which is currently valued at £1.3m, is managed by Impetus Trust, and provides a combined package of unrestricted funding and top calibre professional expertise to high-potential, high-impact charities and social enterprises. Additional leverage is gained by the value of pro bono expertise that is managed and through Impetus alongside the funding.
Three innovative charities have been selected as the initial
investments by the Initiative. They are: Blue Sky - which
offers employment opportunities to ex-offenders as a means of
dramatically reducing reoffending rates; COUI - Teens & Toddlers
- which works at breaking the cycle of poverty by inspiring young
people to get the skills, qualifications and self belief needed to
succeed in education and life; and Street League - which uses sports as a
hook to help homeless and other disadvantaged people back into
employment or education.
The Initiative is managed by Impetus Trust. To find out more
about the Initiative please contact us. Or if you
are interested in our support package, first
review our selection criteria.
Impetus gives me the kind of support I need when I need it. I trust them, and I really value the fact that Impetus delivers what it promises.
Dr Rachel Carr
Chief Executive, IntoUniversity